"The series will run at a loss. The US is a market that needs to grow to love and appreciate cricket before you can start really trying to run profitable events," Mr. Vaughan told The New Zealand Herald. "In the long term it could be a really good deal for us," he added. Speaking to a different newspaper, The Dominion Post, Mr. Vaughan said: "It is not like rugby [All Blacks playing Bledisloe Cup matches in Asia] where you get an immediate financial return, that is not the case. It is part of a longer term relationship."In an email to DreamCricket.com, Don Lockerbie wrote: “This match series is the launch of a long term commercial partnership between USA Cricket and New Zealand Cricket and so we are not measuring the success of the event in the revenues raised so much as we are the exposure for the sport n the USA.”
“We have a long term business model in the works - and I can assure you that the new venture will be profitable and raise significant revenues to develop cricket in the USA and fund the initiatives our board has been busy developing for the long term growth of cricket in the USA,” Mr. Lockerbie noted.
Speaking about how this would evolve, Mr. Vaughan said: "We'd like to think the Black Caps would play there (in USA) annually. Ideally we'll go there to or from tours to the West Indies or on the way to England. They will always be short series. Possibly we'll play Pakistan there."
Mr. Lockerbie said that the organization was working on quite a few sponsor opportunities - besides announcing the Indian development firm Pearls Infrastructure as the title sponsor for the series.
Pic (Right): As readers who watched today's IPL final may have observed, Pearls is a major sponsor in Indian cricket. The logos of Pearls and its sister company P7News appear prominently on the right sleeve of the Mumbai Indians team shirt.
“We hope to announce more sponsors in short order - meanwhile we are happy to hear from any companies interested in a commercial partnership,” Mr. Lockerbie wrote. Adding, “we are close to securing the worldwide broadcast rights for the event and will make this announcment when all becomes official”
Speaking about the logistics of managing such a large scale event, Mr. Lockerbie said that The Pearls Cup will be managed in a collaborative manner with New Zealand Cricket providing their experienced operations staff to work closely with USACA Cricket Operations Director Sheikh Manaf Mohamed.
He hoped that USA Cricket could host the two teams to world class standards. “A full event calendar will be developed and finalized shortly. My goal is to read in the press that the players have had a remarkable experience in the USA and want to come back to help us develop the sport. The goal for USA Cricket is to have our "Destination USA" program launch our development initiatives - intended to resource our regions with funding and programs to teach the sport and recruit American players to build our base for future national teams.”
“We have a team developing of sports marketing and management people from the area and also have quite a bit of interest from the ICC - who are sending umpires and officials directly from the World T20 to officiate.”
Answering a question on whether USA will also play in an exhibition match in the tournament, Mr. Lockerbie wrote that the NZC vs SL matches will be played on May 20th, 22nd and 23rd. According to Mr. Lockerbie, USACA was working to finalize separate matches between USA and Jamaica on the May 21st as part of the event. Similarly, there would potentially be a double header on 22nd to compliment a T20 match featuring New Zealand and Sri Lanka. Mr. Lockerbie noted that “these USA matches will come a week before Team USA travels to Bermuda to compete as the defending champions in the ICC Americas Championships.”
“We won this tournament in 2008,” he reminded.
Commenting on USA's readiness to compete against test-playing countries, Mr. Vaughan told The Dominion Post that USA still has some ways to go. “I'm sure in three to five years they would like to see themselves in a tri-series or something."
Responding to a separate question on whether the teams playing in The Pearls Cup would be full-strength sides, Mr. Lockerbie noted: “The two full members will come directly from the World T20 in the West Indies.”
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